• About
    • Graham Projects
    • Graham Coreil-Allen
    • Media Coverage
    • Press Kit
  • Services
    • Public Art
    • Placemaking
    • Civic Engagement
    • Talks, Walks, & Workshops
  • Projects
  • News
  • Contact
    • Contact
    • Twitter
    • Instagram
    • Facebook
Graham Projects

The Arcade Parade

F-POPS Holly Whyte Way Dedication | openhousenewyork

Having taken place in Midtown New York on Saturday, October 15, 2011, the Arcade Parade, was a free pedestrian tour through a series of little-known shortcuts composed of privately-owned public spaces that took place in conjunction with openhouse New York, an annual weekend of public events that allow free access to architecturally prominent sites throughout New York City. Together the Friends of Privately Owned Public Space team, including architects Brian Nesin and David Grider, plus the Hungry March Band, visual artist Christine Kelly, sound artists Simone & Claire Ghetti and over one hundred participants festively wandered through Midtown’s largest network of privately owned public spaces. Under LeWitt stripes waving, the Arcade Parade fomented the Social Life of these Small Urban Spaces through festive music, critical observation, site-specific play and interventionist sound. The Occupy Wall Street movement was happening concurrently in the city and millions of Americas were learning about the latent potential for democratic action in privately owned public spaces such as Zuccotti Park.

Privately Owned Public Spaces, abbreviated as “POPS”, are street-level amenities provided and maintained by developers for public use, in exchange for additional floor area within the building above. Between 51st and 57th Streets and 6th and 7th Avenues, there exists an exciting, if unfinished, network of pedestrian POPS paths. Friends of Privately Owned Public Space, also known as F-POPS, is an organization dedicated to the celebration and improvement of New York City’s 82 acres of POPS. In conjunction with the West 54th/55th Street Block Association, F-POPS is promoting the individual spaces along the parade route as a single entity called Holly Whyte Way. In addition to enlivening these midtown arcades, F-POPS also seeks to increase their visibility and accessibility by connecting the spaces with crosswalks. The proposal for crosswalks has been approved by the Community Board and is now being studied by the Department of Transportation.

William Whyte, or “Holly”, as he was known, was an influential American urbanist whose extensive observation-based research championed the social and physical attributes of successful public space. His insightful and entertaining books and films such as City: Rediscovering the Center and The Social Life of Small Urban Spaces reshaped the thinking of planners, architects and public servants worldwide. The Arcade Parade celebrated the dedication of Holly Whyte Way through a series of festive events along the nine-block route, including moments of art, history, play and music.

NPS Holly Whyte Way Map pdf (3.7mb)

Architects Brian Nesin and David Grider talked about how these plazas, gallerias and arcades came to be and why some of them work better than others. I marshaled the parade with hand-made flags, arm-banded volunteers and scores of free maps. Artist Cristina Kelly inviting kids on scooters to playfully reclaim the galleria passing through 1325 Avenue of the Americas. Simone & Claire Ghetti performed an interventionist sound piece within the lobby of the Le Premier condo. Meanwhile, NYC’s legendary anarchic brass ensemble, the Hungry March Band serenaded the entire celebration with their raucous jams. In the end, lovers of public space enjoyed an hour of architecture, performance, absurdity and joy. Through blocks played and plazas performed, Holly Whyte Way is now cemented as path and place.

Special thanks to the 27 backers on kickstarter and the many other volunteers and supporters who helped make the Arcade Parade possible.

More photos on flickr.

  • Project URL
  • Place:

    AXA Plaza and surrounding blocks, Midtown, New York, NY

  • Approaches:

    Placemaking, Public Art, Civic Engagement

  • Project Date:

    October 15, 2011

  • Related Projects

    Curbside Commons preview

    Curbside Commons

    Details
    Made You Look Greenmount West Bright Lane

    Greenmount West Bright Lane

    Details
    Design for Distancing Curblet Commons

    Design for Distancing Guidebook

    Details

    @grahamprojects on Instagram

    grahamprojects

    What would Baltimore be like if arts and culture w What would Baltimore be like if arts and culture was fully embedded in public life? Text or call your recommendations for the Mayor to 443-863-9955 #actbaltimore @mayorbmscott
    Up next: @bmorecitydot will be hanging me and @whi Up next: @bmorecitydot will be hanging me and @whitney_gracefrazier’s #ParkHeightsPathways #butterfly #wayfinding signs connecting Pimlico Elementary School students with CC Jackson rec center and #CylburnArboretum. Amazing fabrication by @lanningsmith. @recnparks @promoandarts #grahamprojects #publicart #placemaking
    Help inspire new alley artwork on the 300 block of Help inspire new alley artwork on the 300 block of Tyson Street! Join me and the @bromoartsdistrict for the virtual Painted Alley Path Walk & Talk tomorrow, Saturday, December 19th, from 11am-12pm. Share feedback on what you would like to see reflected in the artwork. Link in @bromoartsdistrict bio. #grahamprojects
    Here’s a quick preview of the #ParkHeightsPathwa Here’s a quick preview of the #ParkHeightsPathways #wayfinding #publicart project I’ve been collaborating on with @whitney_gracefrazier. We’ve been engaging with resident leaders like Ms Snow to create custom thermoplastic sidewalk graphics, stencils, and signage connecting Pimlico Elementary School students with CC Jackson rec center and #CylburnArboretum. @recnparks @ennisflintinc @mayorbmscott @promoandarts #grahamprojects #streetart #streetsforpeople #liveablestreets #placemaking
    The #CollingtonSquare community holds a 200+ year The #CollingtonSquare community holds a 200+ year old oak tree as its symbol. Our #OakWisdom #trafficcalming art crosswalks are inspired by looking up through those sanctuary leaves. Thanks to the Collington Square Neighborhood Association and @citylife_cb for inviting me to improve pedestrian safety with #publicart in their community. Props to @bmorecitydot for working with us on the design and approval. Much love to my amazing on-call install team as well. #GrahamProjects #placemaking #tacticalurbanism #completestreets #liveableatreets
    Major precedent set: stakeholders asked for a midb Major precedent set: stakeholders asked for a midblock crosswalk and @bmorecitydot allowed us to deliver! Amazing line striping by @equusdc. @designfordistancing #CurbsideCommons #grahamprojects #placemaking #publicart #liveablestreets #completestreets #streetart #trafficcalming
    Load More... Follow on Instagram

    @grahamprojects on Twitter

    Follow @grahamprojects

    💙Graham Coreil-Allen 🧢🚴🏼‍♂️🌇
    @grahamprojects

    • Some #playstreets art you just have to DIY. I cannot fathom a permit or liability policy that would cover swinging… https://t.co/yyruNZejhC
      about 1 week ago
    • RT @MayorBMScott: My full statement on the ongoing coup attempt at the U.S. Capitol. https://t.co/XOoPChIxZM https://t.co/7frzLWE5JL
      about 1 week ago


    Copyright © 2006-2021 Graham Coreil-Allen / Graham Projects LLC