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Graham Projects

Auchentoroly Terrace

Graphic Identity, brochure, and website for the Auchentoroly Terrace Association

Auchentoroly Terrace is a diverse, safe and healthy community along the west side of Druid Hill Park in Greater Mondawmin. The mission of the New Auchentoroly Terrace Association (ATA) is to create and maintain a clean, safe and healthy community for all residents by actively working together to address and solve community problems, so that residents take pride in the Auchentoroly Terrace community. As a resident of Auchentoroly Terrace and active member of the association, Graham Coreil-Allen worked closely with ATA officers on developing a new graphic identity and website to represent the neighborhood’s strengths and assets, and serve as a means of communication among residents and visitors. In total, the artist designed the logo, icon, neighborhood map, brochure, and responsive website. In addition, the designer shot, edited and integrated neighborhood photos into the brochure and website. He also assisted with editing and writing new brochure and website copy. As the first ever ATA Media Specialist, Graham continues to update the website, facebook page and provide all graphic design needs.

http://auchentorolyterrace.org

Auchentoroly Terrace Icon: The icon is an architectural abstraction inspired by the decorative rooflines of the 3300 and 3400 blocks of Auchentoroly Terrace.

Auchentoroly Terrace Logo: The logo typeface / font is of an art nouveau style referencing the same period the original homes along Auchentoroly Terrace were constructed.

Colors: The dark green/teal is a common trim color featured on Auchentoroly Terrace homes. Similarly, the medium reddish brown color is inspired by the iron flecked bricks of Auchentoroly Terrace building facades.

Paragraph font for other text: Josefin Sans – a modern, sans-serif typeface that works well on digital devices and for print.

  • Project URL
  • Place:

    Auchentoroly Terrace

  • Approaches:

    Civic Engagement

  • Project Date:

    February 2015

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    Place is made by people! Me & @iandryrex’s Sew t Place is made by people! Me & @iandryrex’s Sew to Harvest Trail was envisioned by Pastor Wallace of @bcpgh & architect @alicia_latoya. We collaborated on creating and alley mural celebrating @oasiscommunitykitchen and creating a playscape for neighborhood kids. We also took inspiration from the wall murals of @marlanaadeleart and installed with help from @pbjcustoms. #homewoodharvest #makeplacehappen #grahamprojects #publicart #placemaking #murals #muralart #playgroundmarking #asphaltart
    Inaugural recess for kids playing on our #Homewood Inaugural recess for kids playing on our #HomewoodHarvest Trail alley mural at @oasiscommunitykitchen @bcpgh in Pittsburgh. Cheers to my collaborator @iandryrex and fellow muralist @pbjcustoms & @marlanaadeleart who helped with install and from whose work we took inspiration. #publicart #placemaking #asphaltart #grahamprojects #streetsforpeople #pavementart #playgroundmarkings #muralart #murals #streetart #streetmural
    Outdoor aluminum backed printed vinyl test on our Outdoor aluminum backed printed vinyl test on our front brick. #grahamprojects #publicart #WIP
    8 years ago I was lucky enough to buy a house on # 8 years ago I was lucky enough to buy a house on #AuchentorolyTerrace with the most inspiring view of #DruidHillPark. Owning this place has made much of my public art business possible. I rented out the 3rd floor, made the basement a social sculpture workshop, and converted one room with a view into the #GrahamProjects design studio. #thankful
    #TBT In 2018 we designed and co-facilitated Crafti #TBT In 2018 we designed and co-facilitated Crafting the Corridor with #ElPaso social practice artist turned council rep #PeterSvarzbein. Through the Crafting the Corridor community tour and interactive mapping workshop, El Paso residents, business owners, planners, and elected officials shared personal perspectives and identified local assets, challenges, and ideas for strengthening their neighborhoods along the city’s new #streetcar routes. City planners documented participants’ numerous contributions as input for the El Paso Streetcar Corridor Plan. #placemaking #publicart #transit #mapping #participatoryart #bus #grahamprojects
    A rare free Sunday means impromptu lot cleaning at A rare free Sunday means impromptu lot cleaning at Parkwood & Orem. Thanks to Reggie & John for pitching in to collect one massive mound of branches and 16 bags of leaves & litter! Up next: turning this spot into an art park. #AuchentorolyTerrace #Mondawmin #mybmore #placemaking
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    • Thank you @ElectRyanDorsey & @BillforBmore for enforcing our historic 1% for Art law. Am excited to see more commis… https://t.co/m1IfQNIKtm
      about 42 mins ago
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