GMCA_NPS-AA-ZS_392x72 GMCA_NPS-AA-UW_468x60 GMCA_NPS-AA-US_250x250 GMCA_NPS-AA-TR_728x90 GMCA_NPS-AA-SS_120x600 GMCA_NPS-AA-MI_120x240 GMCA_NPS-AA-MV_300x600 GMCA_NPS-AA-PI_184x90 GMCA_NPS-AA-SC_88x31 GMCA_NPS-AA-SE_234x60 GMCA_NPS-AA-mg_240x400 GMCA_NPS-AA-MD_150x60 GMCA_NPS-AA-FZ_300x250 GMCA_NPS-AA-ES_166x600 GMCA_NPS-AA-EE_180x150 GMCA_NPS-AA-AB_336x280 GMCA_NPS-AA-DF_125x125

I developed New Public Sites – Add-Art for the group show, Double Act, curated by my friend and collaborator Tobey Albright. The show took place through Add-Art, a Firefox plug-in extension that replaces online advertisements with art. My collection of online advertisements were derived from some of the ideas featured in my ongoing field guide / manifesto, The Typology of New Public Sites. The terms and images are meant to evoke various types of invisible public space commonly experienced in our everyday sub/urban environs.

On Double Act: The Huslter and the Carer

“The Hustler refers to the form of reciprocity in which a product or service is being presented (for sale) to a potential user (based upon analytics culled from taste-expressing consumers). A great example of this kind of reciprocity is the virtual context—the ad spaces—in which Add-Art operates (i.e. The Banner Ad Surrogate). In contrast, The Carer refers to a form of reciprocity in which personal requests for intimate communication are offered as a form of support. These requests are typically not associated with economic transactions but rather a reciprocity of attention.” – Tobey Albright, Curator

Tobey Albright & Friends